• Emissary
• 20 Jun, 2019

What if there was a way you could closely align sales and marketing so that both departments were deeply synchronized and working in concert? You would probably say, “Yeah, right. Marketing hasn’t talked to sales since ‘Breaking Bad’ went off the air.” But what if you could also get more value out of your marketing spend, increase account relevance, and drive revenue? There is a way to achieve all of this—and it’s called Account-Based Marketing, or ABM. It should be your go-to strategy for closi
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